Extending our support through advertising and promotion, VOG has helped Neco Industries become a major player in the headset and bottom bracket industry. By identifying a patented headset that Neco already had in production. Realizing that safety is an important factor in today's bicycle market, we built an entire campaign around the Neco 180° safety headset. In addition to traditional print advertising, point-of-purchase "Swing Tags" were produced to promote the safety selling point of the headset that can't be seen from the outside of the product. As always, keeping the Neco brand look and feel is seen throughout all of their materials.